Hendrix Advance
Hendrix Advance
11 5th Street, Hendrix
The Hendrix Advance is the dominant local daily for-profit newspaper published in the western coastal city of Hendrix.
The Advance is noted in western Illuminatia for a phrase in the popular lexicon that developed as a result of the newspaper's name, the "Hendrix Advance," a tongue-in-cheek reference to a piece of breaking news that is particularly fresh. People largely west of the Transilluminatian Range are known to informally refer to a "Hendrix Advance" when they are sharing an item of news that is "hot off the presses." The Hendrix Advance is looked-to unironically for its sporting coverage relating to the opposingly-named Hendrix Retreat, the local sportsball club.
The newspaper's circulation and readership for its local and regional editions are average among comparable publications. The newspaper's total revenue of 673,000μ/AU is derived heavily from subscriptions. The Advance is the largest participant in Hendrix's local periodicals distribution system.